• Given the gendered nature of PVAW work indicators are ideally gender sensitive. This means that the indicators measure difference in outcomes between men, women and other gender identities over time.

  • Most indicators in PVAW project work will rely on self-reported measures. Think about how you might design indicators that link to baseline data or collect baseline data prior to commencing the project if you have the resources (e.g. use pre-existing data and pre - surveys or questionnaires to establish a baseline or comparator to assess individual changes in knowledge, skills or attitudes).

  • The evaluation questions and therefore, indicators need to align to the key objectives of the PVAW/GE work.

  • Well designed indicators set the best methods for data collection for your project.


  • Avoid "over indicating" - remember that every indicator you develop will need the time and resources to go out and find out about it. Don't set yourself up for failure by giving yourself an unrealistic amount of indicators to go out and measure.

  • Avoid selecting indicators that take a long time to change or are difficult to directly attribute to one project. For example, "A reduction in prevalence of violence" or "reduction of the gender pay gap" are examples of indicators that will not necessarily be attributable to one project, nor will they change during the time of a short term project.

  • Avoid indicators or data collection methods that are not suitable for your target group or setting (for example, surveys in some target groups have limited applicability).

  • Avoid having indicators that are double barreled or difficult to measure.